So here’s the deal with BET. Viacom, the television company that owns; Nickelodeon, MTV, Comedy Central and a bunch of other channels bought out BET for well over $2 billion in stocks around 2000. Reportedly the deal involved BET founder Robert L. Johnson becoming a major shareholder of Viacom. Blacks still call the shots but they answer to some white guy with quadruple their net worth to get advertising money which really pays television station bills and salaries.
This article isn’t here to get into all of that. It was just a backdrop to why I think the BET Hip-Hop awards blow. Granted, this year the awards did have to compete against the Las Vegas Democratic debate. But I mean let’s be honest here, the majority of Hip-Hop awards viewers aren’t into politics. I don’t need numbers to back that up, I live it.
